Organic Search Vs Paid Search – What’s the Difference?

Organic search refers to the results produced without the use of paid advertising. In contrast, Atlanta Digital Marketing Agency’s free online digital marketing agency paid search is a method in which users can pay to have their websites appear at the top of search results. Both methods involve best practices for SEO.

Google processes about 70,000 searches a second, and 53% of web traffic results from organic searches. Almost one-third of Internet users conduct searches online for local businesses every single day, and nearly 99% of searchers click the first link they see in an organic SERP.

Organic search

Paid search involves the use of pay-per-click advertisements to increase a website's ranking in a search engine's results page. Paid search ads are usually placed near the top of a search engine's results page, but are usually only visible to people who are actively searching. While these ads can be effective, they do have a few disadvantages. For one thing, they are not as credible as organic search results.

Another advantage of organic search is that it requires no monthly investment, unlike paid search. However, it does require a large amount of time and research. It may also require hiring an SEO agency or SEO consultant to help your business succeed. Organic search can also result in a higher quality audience, which could lead to sales or quote requests. Moreover, it provides actionable data, which can inform marketing strategy. For this purpose, it is vital to invest in a good SEO tool kit.

Paid search

Paid search is a great way to get your company in front of customers. While organic search takes time and patience, paid advertising can help you reach the top of Google for certain key terms. Paid search can complement your organic and local marketing efforts. You must have approval from your business leaders before implementing a paid advertising campaign.

In Atlanta GA, YEAH! Local is a digital marketing company that has been in business since 2014. It creates advertisements for clients that appear on the Google search results. Its employees strive to boost the number of visitors to their clients' websites. They specialize in both local and national SEO. They have worked with a variety of clients, from furniture stores to pediatric dentists.

Mobile search

Mobile search advertising can help you drive traffic to your business location. However, it is important to note that Google's new layout has negatively impacted organic search traffic. As a result, wayfair lost 25 percent of desktop clicks to paid search results. Fortunately, there are ways to improve your mobile advertising to attract more mobile customers.

Google has a competitive advantage over other search engines in the mobile space. It controls 80 percent of general search queries in the U.S., and it owns the default home screen for Android devices. This gives it significant real estate and power. Google also controls the app ecosystem.


SEO is an effective way to promote a website, and it is now more important than ever to implement effective SEO practices. This will help your business increase traffic, brand awareness, and sales. An Atlanta SEO company such as Acadia uses proven techniques and keeps up with the changing algorithms of search engines to increase your website's visibility. Investing in your website's SEO will improve scalability and growth.

SEO involves optimizing your site for search engines, while PPC involves buying media. It's important to consider your budget when deciding which approach is best for your business. A PPC budget can be small or large, depending on your needs and goals. While SEO is a long-term strategy, PPC costs are unpredictable, and profit margins are usually lower. However, PPC has the advantage of immediate results.


Organic Search and Paid Search are both important parts of a comprehensive digital marketing strategy. Without both, your business will not grow. Try both and ask experts if you're not sure which is better. Organic search is free, and paid search has a cost.

Paid search is a form of advertising that costs a fixed amount each month. It can earn you more clicks than organic search. However, the cost for a monthly PPC campaign can be prohibitive for smaller companies. In addition, when you stop paying, the clicks will stop coming.

There are a lot of differences between organic search and paid search. If you're interested in making your business more visible to prospective customers, you need to know the difference between the two.

Organic search is the unpaid version of search; whereas paid search is the one where users pay to have a prominent spot in search results. Both methods have their advantages and disadvantages. You should choose one strategy or the other, based on your business' needs.